Getting Stacks Ready
Stacks is ready to deliver a customized web experience that meets the needs of your organization and its users.
What steps can be taken to get ‘Stacks Ready’? Consider the following:
1. Make a Plan
Make a list of action items and due dates. Take some time to consider what content needs to be written and make a list of what needs to be completed alongside a timeline. Decide who is responsible for what and assign action items to individuals or teams. Also, consider when you would like to launch your new website and pick a launch date.
2. Review Mandates
This is a great time to review the mandates set by your organization. What are you looking to improve or build upon with the launch of a new site? Are you looking to increase usage? Perhaps improve the visibility of resources, content and features that your site provides? Are you looking to ensure your new site is responsive and can be viewed on any device? Is increasing engagement with your users top of mind? Or maybe a site that is easy to use for both administrators and end users?
3. Take Inventory
The next step that should be considered is to take an inventory of everything that is currently online as part of your library experience. This should include content and resources (both your own as well as third-party) that are used by your users. Take into account how your content is currently laid out and whether you are looking for something new.
4. Define User Groups
Your website will have a number of different users. Consider defining each of these user groups and who will make up the audiences of your new website. What actions do you want them to take? What words or phrases do they tend to use or understand? What sorts of imagery or language appeals to them? This step will help map out content by users group, helping you better define how to structure your website and what content you will provide.
5. Content Planning
Come up with a plan and dedicate resources for content planning and creation. Consider assigning a point person to administer this important step. Training should be facilitated, users managed, as well as a coordination plan and deliverables should be established.
6. Start Thinking About Information Architecture
Consider who will be responsible for the menu structure. A number of different groups may need to be considered when building out your site including those responsible for collections (digital and physical), programming, marketing and more. As part of this process, content should be recommended and evaluated, and missing areas or information should be identified.
7. Do You Have an Established Brand?
If you already have an established brand identity a website design can be a relatively straightforward process. If not, begin to consider some basic elements that you would like to see reflected on your website including a logo, tagline, and color palette.
8. Review Analytics
Do you use analytics tool like Google Analytics with your current site? Consider reviewing some of this information including website traffic and consider where current traffic is coming from (newsletters, blogs, social media) and which content functions are the most popular.